3 Easy SEO Tips Anyone Can Implement To Increase Your Website Ranking
As a beginner, it is hard to understand SEO as you have a lot to learn all by yourself. However, with the right guidance and some patience, you can understand the intricacies of SEO and how it can benefit you. Check out these best and free 3 easy SEO tips that will definitely be going to help you out in your SEO journey.
SEO Tip#01: Create and Claim Your Google My Business Profile
With our 3 easy SEO tips, you can implement SEO in such a way that you will be able to drive a lot of traffic and sales. Despite constant updates and changes to ranking factors, some result proven SEO techniques remain the same. No matter what the platform is, these 3 SEO techniques will always help you the most.
Before you consider making a business profile, you should know what Google My Business is and what it provides in value to the user/business.
Google My Business is a free public or business listing profile that appears when a relevant search query is performed on Google. You must have witnessed a small window many times on the right side of Google’s first page whenever you search for a query. That small window or a table is a business with its information that is relevant to your search query.
The Google My Business profile shows up when a user’s search query is related to a brand, restaurant, business, or directions. The biggest benefit is that users will get complete information about your business and are more likely to visit as it will be related to the search query. Displaying the information of a business can be very helpful for a business as that user can turn into a potential client. In order to do that, create and claim your GMB profile and make this the first thing you do in your SEO to-do list.
Once you create your profile and have ownership of the business page, the next step is to optimise it. You should be aware of this since it is very important for your Google My Business Ranking.
How To Optimise Google My Business Profile & It’s Ranking
Optimise your Google My Business profile and complete all the necessary information such as
- Name, Address, and Phone Number (NAP)
- Business Hours
- Website URL
- Select a Relevant Business Category
- Add Your Products & Services
- Business Description
- Add GEOTag Images
- Always Ask for Reviews from Your Clients
- Post on a Daily Basis
- Add Events (If Any)
To further strengthen your Google My Business profile, make sure you are active, respond to comments, reviews, inquiries, post content daily with images, update company hours for special days, enable text messages, and much more.
SEO Tip#02: Target Short-Tail Keywords and Long-Tail Keywords
Keywords are one of the most important parts of search engine optimisation (SEO). If you want your website to appear on search engine results, you need content and within your content you need business relevant keywords. But the question is how to find or do this kind of keyword research for your content?
How To Do Keyword Research For SEO
When your aim is to rank your content on the first page of Google you need to find business relevant keywords that are used frequently. Moreover, the other factor you should consider is user intent. You should have a good idea of what users are searching for on search engines. What phrases or keywords are they using to search something? Are they finding the solution to their problem?
Before researching keywords, you should know what type of keywords there are.
Types of Keywords
There are several types of keywords such as:
- Short Tail Keywords
- Long Tail Keywords
- Branded Keywords
- Non-Branded Keywords
- Inferred Keywords
- Seasonal Keywords
- Misspelled Keywords
But we are going to talk about only 2 types and these are Short Tail Keywords and Long Tail Keywords.
Short Tail Keywords
Short Tail Keywords consist of short words or phrases not more than one or two words. They are more generic and straight forward keywords for example keywords like ‘SEO’, ‘SEO Services’, ‘SEO Australia’ are generic and short tail keywords. If you want your content to rank on top you should always use short tail keywords inside your content heading and description multiple times but don’t overuse them. These keywords bring high quality traffic to your content. Another example for a short tail keyword is ‘Cake Recipe’.
Long Tail Keywords
Unlike short tail keywords, long tail keywords consist of 3 to 4 or more words that are deeply specific and are used to aim targeted traffic. For example ‘SEO Services in Parramatta’, ‘Top SEO Services’, ‘3 Easy SEO Tips for a Beginner’. These are all long tail keywords. Using these keywords in your content increases the chance for showing up in the search engine when someone types a query related to your business. They are very easy to use and can be divided into further phrases. Make sure you use different phrases or variants of your focus keyword in your content that will strengthen your content quality. Another example of a long tail would be ‘How To Make a Cake’.
Once you know the difference between them, the next question that comes in your mind is how to perform keyword research? In order to do that, there are various keyword research tools that can be used to research keywords.
12 Best Free/Paid Keywords Research Tools
There are many keyword research tools and some of them are listed below:
- Keyword Planner
- LSI Graph
- Keyword Snatcher
- Keywords Everywhere
- Google Trends
Keyword research is done using SEO Tools like Ahrefs, SemRush, Ubersuggest, Keyword Planner, LSI Graph, Soovle, Moz, and many more. Some of them are paid and some of them are free. The most common and widely used SEO Tools are Ahrefs and SEMrush. Although it varies from person to person, however, I prefer these for the start.
Understanding User Search Intent
Now that you have understood everything above, the next thing you should be aware of is the types of search intents. These are such as
- Navigational: A phrase that takes you to a website, for example, Facebook.
- Informational: A phrase that takes you to an informative blog, for example, how to make a cake
- Transactional: A phrase used to buy something, for example, buy a chocolate cake
You need to understand the importance of user intent in order to target such keywords. Hence, they are very important for SEO.
SEO Tip#03 : Optimise Your Blog with Crucial On Page SEO Techniques
What is On Page SEO?
On Page SEO is the practice of optimising a website page for search engines like Google, Bing, and Yahoo so that it ranks on the first page. With all the technical things done in On Page SEO, it makes it easier for search engine crawlers to understand the web page content and earn more traffic. There are different techniques that can help improve your On Page SEO for a web page.
Why On Page SEO is Important?
For successful SEO the website page should be On Page SEO friendly. If all the major areas are well optimised, you can outrank your competitors in a short time. These On Page SEO activities cannot be ignored if you want to rank on top of your rivals. If Link Building is considered to be a vital factor in ranking than On Page SEO is no less relevant than backlinks. There are many important On Page SEO activities that one must perform in order to rank. If you don’t and only rely on backlinks, then the page that could rank in one month will definitely take more months to rank or may not rank unless backlinks are of very high quality.
Top 15 On Page SEO Techniques For Higher Ranking and Organic Traffic
There are many different ways of doing On Page SEO, but the best and result driven techniques are as following:
- Publish High Quality and Unique Content
- Optimising Title Tags or Content Formatting (H1, H2, H3, …)
- Optimise Meta Title and Meta Description
- Perform Image SEO
- URL Optimisation
- Internal Links
- External Links
- Page Speed
- Mobile Optimised
- Social Media Integration
- Keywords Density Should be Maintained
- Optimize CTR
- Use of Google Structure Data (Review, Local Business, Breadcrumbs, etc)
- Use of Keywords
Now that you have understood all the 3 easy SEO tips, now make sure you implement these for every new website you prioritize On Page SEO first over Off Page SEO. If you are a non-technical person and want to seek help from a professional SEO expert for your website, you can contact us at 0481 304 760 or you can email us directly at email@example.com.
Mint Pixel will gladly help you out with all your SEO activities and help you outrank your competitors.
Check out our blog 5 Easy Ways To Improve Search Engine Ranking.