5 Easy Ways To Improve Search Engine Ranking.
Are you getting enough traffic to drive conversions and sales? Is your traffic even relevant to your business? Despite having a beautiful website design with a lot of unique content, your ranking still doesn’t improve. Why is that? Have you ever thought about it? Keep reading if you want to know how to improve your search ranking?
Let’s get started.
Connect Google Search Console and Google Analytics
The very first step to success is to connect tools such as Google Search Console and Google Analytics with your website. These are very important tracking tools that track your website traffic all the time.
Google Analytics is one of the best tracking tools with an abundance of features that you can use to study your website traffic and what’s even better is that it is completely free. You can set different metrics, goals, analyse traffic charts, and do so much more, all for free. With just a few clicks you can see an entire report with very useful insights. Moreover, you can check which pages are performing well on the Google search engine.
Google Search Console
Google Analytics lacks keyword data and this is where Google Search Console steps up to the plate. Google Search Console is a free tracking tool that can be used to find what specific keywords people are using on google. You can use this to check your search engine ranking. It displays data for all the specific keywords that are ranking for your page. Furthermore, it has the capability to point out all the technical issues including mobile responsiveness that may affect your ranking.
Now that you have understood the importance of the above free tracking tools, make sure you use them and install on your website
There are many ways to improve your search engine ranking but we have filtered out the best 5 Easy Ways To Improve Your Search Engine Ranking.
1) Keyword Research
Keyword research is the most important step with respect to search engine ranking. You must be thinking about how and why. Before you even finalise content for the web pages you first need to work on your keyword research. Use search data or perform competitor keyword analysis and find out what keywords they are using for the same services you are providing.
Selecting Keywords You Want Your Page to Rank For
The keywords can be Short Tail Keywords and Long Tail Keywords. Use free or paid tools to perform keyword research such as Google Keyword Planner or Ahrefs. Select keywords that are relevant to your business services. Now filter out the keywords that have more keyword density and less competition.
The greater the keyword density is, the greater the chance of getting more traffic. Keywords with high keyword density and low competition mean that you will be able to rank easily on that particular keyword and you will get more traffic on your website.
Using Keywords on Website for SEO Purpose
You must be thinking what should I do after finalising the keywords? How do I use them to improve my search engine ranking? Worry not, just keep reading.
Now that you have prepared unique content, make sure you are using the keywords within the page appropriately. By following the tips below you will further strengthen your web page SEO.
- Use Keywords in Meta Title
- Use Keywords in Meta Description
- Use Keywords in URL
- Use Keywords in Headings
- Use Keywords and its different variations throughout the content multiple times but don’t overuse it
- Use Keywords Inside Image Alt Tag
2) Focus On User Intent
Always remember, the content you are writing on your web page is not just to impress Google algorithm for quick rankings but to provide value to the user. In simple terms, the more engaging your content is, the more traffic you can expect. Don’t forget you are targeting users who are looking for answers or solutions to their queries.
Always write content that is helpful to the reader. That is why keyword research is important. You first research what people are asking on google and then you decide on how to write the content as an answer to their query.
Write Readable Content
Keep your audience in mind when you are creating content for your website. Write content that they understand so that they get to spend more time on your website. Moreover, make sure your content is readable. Use correct phrases, avoid grammatical mistakes, make long and complex sentences into short sentences, avoid keyword stuffing, etc.
There are several SEO tools or websites that help you check your readability scores such as Yoast SEO, RankMath, Readable, and many more. To further enhance your SEO and force google crawler to crawl your page more often, keep updating your content or a regular basis.
3) Make Link Building (Off Page SEO) an Important Priority
Link building is the most crucial part in SEO ranking after content. Simply, links are required to improve your search engine ranking. If you want to take advantage of link building then create backlinks on trustworthy websites that get lots of traffic every month. These websites mostly have a high Domain Authority (DA) and Page Authority (PA) which is an indication of a good site. You might get to see a site that has high DA and low traffic and vice versa.
Therefore, if you are in a situation like this in which you have to choose a site, make sure you always prefer a high traffic site over a high DA site. That’s where you get the most benefit. The more high quality backlinks you make the better it is for ranking. You will see an increase not just in ranking but also in the traffic and domain authority.
Always avoid low quality and spammy websites that have very low traffic and low DA. Moreover, try to get backlinks from relevant sites only. By relevant we mean websites that focus on your business niche. An irrelevant backlink sometimes can harm your website too. Hire bloggers or publishers to publish your content on trustworthy websites.
Make as many backlinks as you can afford. Your content with keywords will get more exposure and google will recognise it which is a good thing because it will have a massive impact on your search engine ranking. The more exposure your content gets more chances for your audience to find out about your business.
Types of Link Building Websites
There are different types of link building websites that you can use to get a backlink. Some are paid and some are free. These sites typically fall into the following categories
- Blog Comments
- Press Release
- Business Listing
- Images & Videos Submissions
- PDF Submissions
For brands, we consider business listing websites the most important ones. The more diversity of backlinks you make the better it is for the ranking. Therefore, try not to focus on a single type of link but on diversity and most importantly the relevancy of link. A relevant link provides 100 times more benefit than an irrelevant or a random link.
Hence, consider link building as the 2nd best and important step to increase your search engine ranking. Whereas, content is the first priority.
4) Site Speed
Optimise Website Speed for Fast Ranking
Site speed is also considered as an important factor in terms of search engine ranking. Your web page size should not be too big as it will make your site slow. If your load speed is slow, Google will penalise you and this will harm your search engine ranking. Not just this, but a slow website will have a tremendous impact on your bounce rate (in a bad way). A visitor landing on your website will not wait for the site to load and will move to the next site.
According to a case study, 40% of visitors will leave your website if it doesn’t load in 3 to 4 seconds. This leaves a bad impression and the user might not visit your site again. If that happens, it is terrible news for your SEO in terms of ranking.
Conversely, if your site is fast to load this will lead to positive user experience and ideally translate into more time spent on the website. The Google algorithm will recognise this and will adjust your ranking accordingly.
Top 10 Website Speed Testing Tools
There are many tools that are used to test website speed, some of the best tools for you to try are listed below.
- KeyCDN Website Speed Test
- Google PageSpeed Insights
- Pingdom Speed Test
- Varvy PageSpeed Optimization
- Yellow Lab Tools
We recommend you try all of these and see which ones you are comfortable using. Out of these top 10 website speed testing tools we personally recommend Google PageSpeed Insights, Pingdom Speed Test, and GTmetrix.
How to Improve Website Page Speed
As you are now aware of how important the site speed is in SEO, we cannot afford to neglect it. If you want sales, traffic, or leads, you need to have a fast site. Below are some of the best ways to improve your website page speed:
- Enable Compression
- Reduce Redirections
- Leverage Browser Caching
- Improve Server Response Time
- Use a Content Distribution Network (CDN)
- Optimize Images
Using these methods, your web page speed and size will tremendously improve and you will experience a very light and fast site in terms of speed. Google algorithm will definitely give you a plus point if you implement all the above techniques. Your visitors will have instant access to your website and ideally, this will lead to a lower bounce rate and more engagement.
5) Some On Page SEO Factors To Improve Site Ranking
Apart from all the above, there are some important On Page SEO factors to consider.
Let us discuss these points one by one:
No matter what platform you are using to build your website, it should always be responsive. Responsive sites perform much better as compared to a non responsive site as they keep the user more engaged and provide a better user experience. The website will adapt to the user’s device making it a user friendly experience.
Use Inbound and Outbound Links Within The Content
-What are Outbound Links?
You must be thinking what are outbound links? To improve the credibility and trustworthiness of your website, use outbound links. Outbound links are those links that redirect the user to a completely different site. These links are used to support your claims because it is good if you back them up with some sort of proof. The data you are using must be taken from some high authority websites.
An example of an outbound link will be Google.com.
-What are Inbound Links?
Inbound links are those links that redirect the user to a different page of the same site. Google recognizes inbound links as an indicator that your website has high quality and unique content, which makes it important as other links. Make sure you only use inbound links within your content when required because of quality matters over quantity.
An example of an outbound link will be 3 Easy SEO Tips Anyone Can Implement.
When you add a new blog post your site HTML text ratio increases which is a good sign in terms of SEO. You can engage tons of visitors with your new high quality blogs rich with various keywords and their phrases inside the content. This will also increase the number of organic keywords for your site, and your site will get lots of traffic as it will appear on search engines on multiple keywords instead of a few.
Google algorithm asks you to update content on a regular basis, therefore, the best way to update content is to start blogging. Use Long Tail Keywords and Short Tail Keywords, focus on readability, insert inbound and outbound links, add images, and use headings.
Use of Headers
When you are writing a piece of content on your website always consider perfect content structure for the reader. Using headers (H1,H2,H3…) accurately inside your blog will make things easy for the reader to read your blog and understand it. The first heading of the blog starts with H1 always. Here, the important thing is to remember to use the H1 tag only once per page. The next heading would be H2 naturally and so on.
Submitting a sitemap to Google Search Console (GSC) will crawl all your web pages that are in your sitemap. Crawling web pages are very important for indexing. Sitemaps are used to index web pages. This feature is available not only in Google Search Engine but on Bing also. Make sure you always submit a sitemap and put it on your priority list.
Now that you are aware of the 5 easy ways to improve your search engine ranking, we will conclude this blog with some quick BONUS factors that can further strengthen your search engine ranking.
These are the 5 Easy Ways To Improve Search Engine Ranking and beat your competitors by outranking them with quick and easy SEO techniques.
Bonus On Page SEO Factors
- Fix Broken Link
- Add High Quality Content
- Update Content Frequently
- Add Alt Tags
- Provide Contact Information
- Social Media Shares
- Work on CTR
- Optimise URLs
- Attractive Meta Titles and Meta Description
- Use Infographics
- Set up Google My Business (GMB)
- Create Long Post Rather Short Post